Week 8 Book Reflection: The Innovator’s Dilemma “Performance Provided, Market Demand, and the Product Life Cycle”

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“Historically, when this performance oversupply occurs, it creates an opportunity for a disruptive technology to emerge and subsequently to invade established markets from below.” Fundamental change is created by performance oversupply, the order will change in which customers choose one product over another which will trigger the transition to the next phase in the product […]