Week 8 Blog: Ch. 28 The Importance of Entrepreneurial Philanthropy

Posted on

Week 8 Blog: Ch. 28 The Importance of Entrepreneurial Philanthropy   Philanthropy: “A Greek term which directly translated means “love of mankind.” Philanthropy is an idea, event, or action that is done to better humanity and usually involves some sacrifice as opposed to being done for a profit motive. Acts of philanthropy include donating money […]

Week 7 Blog: Ch. 23 Managing Perception for Maximum Impact

Posted on

Week 7 Blog: Ch. 23 Managing Perception for Maximum Impact   Perception management – “Actions to convey and/or deny selected information and indicators to foreign audiences to influence their emotions,motives, and objective reasoning as well as to intelligence systems and leaders at all levels to influence officialestimates, ultimately resulting in foreign behaviors and official actions favorable to the originator’s objectives. In variousways, perception management combines truth projection, operations security, cover and deception, and psychologicaloperations. See also psychological operations.” The idea of perception management is to keep a positive perception of your company to customers. It follows the idea of if you can’t beat them, join them. In It’s a Jungle in There, Schussler gives an example of a […]