Week 8 Blog: Ch. 28 The Importance of Entrepreneurial Philanthropy

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Week 8 Blog: Ch. 28 The Importance of Entrepreneurial Philanthropy   Philanthropy: “A Greek term which directly translated means “love of mankind.” Philanthropy is an idea, event, or action that is done to better humanity and usually involves some sacrifice as opposed to being done for a profit motive. Acts of philanthropy include donating money […]

Week 7 Blog: Ch. 23 Managing Perception for Maximum Impact

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Week 7 Blog: Ch. 23 Managing Perception for Maximum Impact   Perception management – “Actions to convey and/or deny selected information and indicators to foreign audiences to influence their emotions,motives, and objective reasoning as well as to intelligence systems and leaders at all levels to influence officialestimates, ultimately resulting in foreign behaviors and official actions favorable to the originator’s objectives. In variousways, perception management combines truth projection, operations security, cover and deception, and psychologicaloperations. See also psychological operations.” The idea of perception management is to keep a positive perception of your company to customers. It follows the idea of if you can’t beat them, join them. In It’s a Jungle in There, Schussler gives an example of a […]

Week 6 Blog: Ch. 18 Learn from Failure; Graduate to Success

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Week 6 Blog: Ch. 18 Learn from Failure; Graduate to Success   “Our greatest glory is not in never failing, but in rising up every time we fail.” – Ralph Waldo Emerson One of the key traits every entrepreneurs needs to have in order to succeed is persistence. Persistence to continue on through failure. Failure […]

Week 5 Blog: Ch. 14 Don’t Be Afraid to Develop Strategic Partnerships

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Week 5 Blog: Ch. 14 Don’t Be Afraid to Develop Strategic Partnerships   In the book “It’s a Jungle in There”, Schussler explains different situations where his business benefited from strategic partnerships. These partnerships included sponsorships from well-known companies such as Budweiser and RC Cola. Partnering with such huge well-known companies can benefit both parties. […]

Blog Week 3: Ch. 6 You’ve Learned your ABCs, Now Practice your CBAs

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Blog Week 3: Ch. 6 You’ve Learned your ABCs, Now Practice your CBAs “Do you have the desire to create something new, the strength of conviction to believe your creation will be successful, and the reservoir of energy necessary to thrust it into the marketplace?” The CBAs stand for Conceiving, Believing, and Achieving. These are […]